Fiama Di Wills Men and Lonely Planet Magazine India
Invite you to “Surf up a Splash” with the first-ever
Collector’s Edition Soap Series
Gurgaon, November 17, 2012: Innovation is at the foundation of all
initiatives at Fiama Di Wills. Be it creation of innovative products or
engaging brand experiences, ITC’s leading personal care brand continuously
strives to create hallmarks of consumer delight at every moment of truth.
Fiama Di Wills Men takes forward this belief
to provide consumers with yet another invigorating and innovative experience.
Fiama Di Wills Men launches its first ever Collector’s Edition soap series in
association with Lonely Planet Magazine India.
The six exciting Collector’s Edition Packs
are inspired by various water sports and specific destinations that are
renowned for these rejuvenating and revitalizing experiences. Riding the waves
at Jefferey’s Bay in South Africa, a true surfer’s paradise, racing the power
of nature at Carlsbad Lagoon, California scudding over the waves on a jet ski,
Cliff diving in Acapulco, Mexico to experience the extreme, taking a 3000 ft.
plunge at the Angel Falls in Venezuela are some of the experiences that the
packs celebrate. The first-ever series fires one’s imagination and appeals to
the inner rebel to push further and take one beyond what is considered possible!
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Nilanjan Mukherjee, Head of Marketing,
Personal Care Products Business, ITC Limited stated, “We take pride in
our alliance with, Lonely Planet Magazine India for the exotic Fiama Di Wills Men
Collector’s Edition Packs. Rejuvenation is
the essence of Fiama Di Wills Men and the soap series celebrates the
rejuvenating thrill of aqua-adventure sports. It is a first in the male
grooming industry and we believe that this partnership with Lonely Planet
Magazine epitomizes every man’s inherent spirit of adventure and sheer thrill!
Tarun
Rai, CEO Worldwide Media said “This is certainly a unique joint marketing initiative. And we
are happy that we are doing this with Fiama Di Wills Men. Lonely Planet Magazine
India believes that travel is both thrilling and rejuvenating - attributes that
go well with the Fiama Di Wills Men’s positioning.”
Fiama Di Wills Men and Lonely Planet Magazine
India bring together an experience that is involving, adventurous, energetic,
and reviving, and very much a reflection of its intrinsic values of innovation
and exploration. Kunal Kapoor, critically acclaimed actor and the perfect
embodiment of Fiama Di Wills Men brand ethos unveiled the pack at an innovative
mall launch in New Delhi. He shared his experience of Fiama Di Wills Men and discussed
every quotient required for men to keep it innovative, fresh and different at
every moment of life. Fiama Di Wills Men’s Collector’s Edition packs are
available at all leading retail outlets.
For more information please visit www.fiamadiwillsmen.in
Fiama Di Wills Men Collector's Edition Pack
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