ESTÉE LAUDER
INTRODUCES
INVISIBLE
FLUID MAKEUP
See No Makeup. Feel No Makeup.™
The future of makeup is here. New from Estée Lauder, Invisible Fluid Makeup is a technologically advanced intuitive liquid
makeup that perfects your skin without leaving a trace. Harnessing the power of Estee Lauder’s exclusive
new, patent-pending IntuiTone™ technology in shades for beautiful skin of every
ethnicity, this new generation of foundation guarantees your true-to-life shade
match by working with your natural undertones, so skin appears fresh, flawless
and radiantly perfected in every light. So
weightless, it is air-infused to let skin breathe. So different, it will change how you feel
about makeup forever.
“Foundation has come a long way over the years, but there
were still many dissatisfied women,” said Anne Carullo, Senior Vice President,
Corporate Product Innovation, Estée Lauder. “The reason lies in skin undertones.
Undertones are what give our skin its unique color and dimension. Invisible
Fluid Makeup is a true innovation because it delivers a veil of visible
invisibility to every skintone, working with each person’s natural undertones
for the ultimate shade match. Acting
like a weave on skin, the formula allows skin’s undertones to come through,
giving the appearance of natural skin, but in a way that is radiantly, naturally
and uniquely perfected.”
Estée Lauder Creative Makeup Director Tom Pecheux tested
Invisible Fluid Makeup for the first
time backstage during New York Fashion Week at the Derek Lam Spring 2012
fashion show and The Row Spring 2012 presentation. This advanced makeup formula
delivered a flawless look of fresh, natural perfection to a diverse array of
models with a broad range of skin tones.
“I
used Invisible Fluid Makeup
backstage during the Spring 2012 New York shows because it is a lighter
foundation that lets the natural glow of skin show through and can be layered
for buildable coverage,” said Tom Pecheux, Estée Lauder Creative Makeup
Director. “Working with so many models with different ethnicities and
skintones, the shade range is amazing!”
High Performance Formula
Invisible
Fluid Makeup’s
exclusive, intuitive formula brings together the best in new technology with
skin-loving ingredients for a uniquely lightweight, fluid texture and supremely
natural finish with buildable coverage:
·
IntuiTone™ technology™
See No Makeup – Now,
all skintones and ethnicities can have their true-to-life shade match. This
patent-pending, exclusive pigment technology gives the formula the power to conceal
while embracing natural undertones to influence the shade for an ideal match. So
exact, all you see is natural, radiant, perfected skin in every light. A matrix
of ultra-fine pigments and optics fused together, these unique spherical
microbeads of pure luminous color provide both coverage and translucency, dynamically
reflecting light to create dimension and contour. The result is skin that is even,
radiant and natural-looking, never cakey, chalky or masky.
·
Lighthropic Technology
See No Makeup – This adaptive, responsive and intuitive color-correcting
technology is composed of a precise blend of multi-reflective prisms that
capture and control brightness, tint, tone and balance, so no matter the
lighting conditions, makeup is imperceptible and skin appears naturally
perfected.
·
Airmulsion Base
Feel No Makeup – Ultra-light and ultra-breathable,
this distinctive, new generation tri-phase formula contains air as part of the
emulsion. The shaking action used to blend the ultra-thin formula before
application entraps micronized air particles within thereby mimicking the
lightweight, ultra-natural appearance from an airbrush application and
achieving the ultimate portrayal of soft-focused, natural, flawless looking
skin.
In addition to these unique technology benefits,
long-wearing Invisible Fluid Makeup is
oil-free, alcohol-free and infused with skin-loving minerals. Hyaluronic Acid helps to provide all day
hydration, so skin feels soothed, balanced and comfortable throughout the day
without any caking or settling. The
formula delivers immediate radiance and evens out skintone, as well as a reduction
in the appearance of pores. The stay true color and extraordinary color
pureness ensure a beautiful and supremely natural-looking radiance that lasts.
Non-acnegenic and oil free with lasting oil control.
Dermatologist-tested. Appropriate for all skin types. Packaged in a new, modern bottle design
featuring an opaque beige tone and an elegant signature blue cap with high
gloss finish.
For best results, shake well for freshest makeup. Apply on clean skin, over moisturizer. Use finger tips or the Estée Lauder Foundation Brush to blend the foundation, working from
the center of the face outwards. Build
to desired coverage level. Removes easily with any cleanser or try Estée Lauder Take It Away Total Makeup
Remover or Take It Away LongWear
Makeup Remover Towelettes for fast and effective removal.
Availability:
Estée Lauder Invisible Fluid
Makeup is now available at all Estee Lauder Stores in the country at a suggested retail price of INR 2790.
Estée Lauder Store locator:
Mumbai
The
Palladium
2nd
floor main atrium
Senapati
Bapat Marg
Lower
Parel
Mumbai
022
43473773
Bangalore
The
Collection
UB
city mall
2nd
floor
Vittal
allya road
Bangalore-
560001
Tel
080 40982000
Delhi
Select
City Walk Mall
Shop
no g-12
A-3
district centre
Saket
New
Delhi
Tel
011 46151752
If you're looking for a solid contextual advertising company, I suggest that you take a look at Chitika.
ReplyDelete