Max Factor popularly known as the Father of modern day Makeup industry. Max Factor was a cosmetician, chemist, wigmaker par excellence & founder of cosmetics giant Max Factor & Company.
So what makes Max Factor so special? Max Factor created the world's first 'flexible grease paint' the 'pan cake' the lip gloss, the first smudge proof lipstick,makeup for 'black and white films',first commercially available concealer,liquid nail enamel,released the first water proof makeup, launched the first clear mascara!!!!
1.A while back I'd posted pics of some beauty gizmos, asking the readers to guess what these were. Unsurprisingly many were foxed by the strange looking devices.
Well the first device is The beauty Calibrator invented (circa 1932 )by Mr. Max Factor. It comprised of flexible metal strips which conform closely to facial features.
The strips are held together by screws and allow 325 possible adjustments to highlight any facial distortion which escapes casual observation.The makeup artist would then proceed to apply corrective makeup as per the facial flaws highlighted by Beauty calibrator.
2.Another weird looking gizmo was "The Kissing Machine," from 1939. it presses two sets of rubber lips together,under 10 pounds of pressure, to test the lasting power of the lipstick. I know you are wondering, why not hire live subjects to test the lipsticks. Well you see our Mr. Factor was the thrifty sort and didn't like the hourly charges commanded by the test models,so he invented 'The Mechanical Lip Oscillator' a.k.a The Kissing Machine. This led to the creation of world's first smear proof lipstick-Tru-color lipstick.
