Kunal Kapoor Launches Fiama Di Wills Men Collector's Edition Pack!

Fiama Di Wills Men and Lonely Planet Magazine India

Invite you to “Surf up a Splash” with the first-ever

Collector’s Edition Soap Series

Gurgaon, November 17, 2012: Innovation is at the foundation of all initiatives at Fiama Di Wills. Be it creation of innovative products or engaging brand experiences, ITC’s leading personal care brand continuously strives to create hallmarks of consumer delight at every moment of truth.

Fiama Di Wills Men takes forward this belief to provide consumers with yet another invigorating and innovative experience. Fiama Di Wills Men launches its first ever Collector’s Edition soap series in association with Lonely Planet Magazine India.

The six exciting Collector’s Edition Packs are inspired by various water sports and specific destinations that are renowned for these rejuvenating and revitalizing experiences. Riding the waves at Jefferey’s Bay in South Africa, a true surfer’s paradise, racing the power of nature at Carlsbad Lagoon, California scudding over the waves on a jet ski, Cliff diving in Acapulco, Mexico to experience the extreme, taking a 3000 ft. plunge at the Angel Falls in Venezuela are some of the experiences that the packs celebrate. The first-ever series fires one’s imagination and appeals to the inner rebel to push further and take one beyond what is considered possible!

 

 

IBC at Fiama Di Wills presents ‘Exotica’ with Ranna Gill at Wills Lifestyle India Fashion Week Exclusive pics

Yesterday yours truly got an exclusive invite to attend designer Ranna Gill’s ‘Exotica’ and the pre-show bash at Wills Lifestyle India Fashion Week  SS’13 courtesy Fiama De Wills. 

The entire Fashion Frat of the country was in attendance and the WILFW pavilion was teeming with Who's who of the City!

Ranna Gill has sustained a combination of style and substance that makes all her collections so stunning. The designer has gravitated toward nature as her chief inspiration for Spring Summer 2013 and her collection presented by Fiama Di Wills is evocative of a sculpture garden. It made for a surreal fantasy and you may find yourself hankering for some of the sensuous feminine forms sheathed in silk jerseys and silk georgettes and in-house woven brocade.  Her collection is a mélange of flora and fauna. There are orchids and birds of Paradise and natural locations. 

 Ranna with the showstopper Bhawna at the finale

The pre-show bash  was full of some serious eye candy, a flurry of celebs, page 3 peeps, designers and fashionistas mingling right before the anticipation and excitement of the show hit its peak.
I also spotted many eager beavers trying to gate crash in the pre-show bash, but the security was very tight and access to the pre-show lounge was by invitation only.

 

Fiama Di Wills brings forward a range of personal care products with extracts of exotic natural ingredients. Bearberry leaves, Blackcurrant, Sea weed, Lemongrass, Peach, Avocado Macademia Nut Oil, Almond Nut Oil and Brazil Nut Oil come together to form a perfect blend. ‘Exotica’ represents the myriad exotic natural ingredients that are combined with advanced scientific technology to give consumers the most gorgeous and expert-led range of products.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited says, 

“In our long relationship with Wills Lifestyle India Fashion Week, we have continuously endeavored to innovate, inspire and stimulate with Fiama Di Wills. ‘Exotica’ germinates from the exotic ingredients and its extracts used by Fiama Di Wills to create differentiated and innovative products for our consumers. We are happy to associate with Ranna Gill, whose work radiates sheer originality and presents an interesting adaptation of exotica.” 

Ranna Gill joined Fiama Di Wills in bringing this ‘Exotica’ to life. She adapted this theme in her designs, as she showcased a collection that reflects the innovative essence that is Fiama Di Wills. Her designs exuded the exotic, the glamorous and the mysterious. It takes the most unusual and makes it commonplace in true exotic style!

The entire WILFW has been hosted at Pragati Maidan hall number 18, its architecturally very stunning.

The show started with a an acrobat giving a dramatic Aerial silk performance,the beautiful choreography and flawless performance left the audience spell bound.

The show commenced right after the aerial acrobatics and a flurry of models sashayed down the ramp, some of the top models of the country including Indrani Das Gupta, Bhawna showcased the collection.

The beautifully woven maxis and kaftans, Jersey dresses and tunics and skirts indicate a move toward easier Seventies styles and further evidence of this drift is in the tie-dye looks which are a little nostalgic though the shibori patterns of flora and fauna feel modern. The collection is presented in a profusion of color—with  hot fluorescent shades and pastels are splashed on a white base.

IBC Exclusive pics of Fiama Di Wills's ‘Fabulous Hair show'

Today I attended an exclusive by-invitation only champagne luncheon for Fiama Di Wills's Fabulous hair show at ITC Maurya Sheraton, New Delhi.
It was a glittering event co hosted by Editors from Cosmopolitan and Harpers Bazaar and dripping with sophisticate chic, Moet et chandon flowed freely and Delhi's dazzling socialites added oodles of glamour to the event.


Fiama Di Wills Hair Expert & celebrity hair stylist, Sapna Bhavnani presented an exciting afternoon that unveiled 6 of the most stunning hair looks and biggest trends this season. The Sleek Sophisticated, the Neo Bohemian, Old Hollywood, the Forever Fringe, the Embellished Updo and the Sex-kitten braid will adorn the Fiama Di Wills Fabulous Hair Stage designed by Sapna.

The unique show introduced the luxurious brand feel of Fiama Di Wills and encouragedwomen to flaunt fabulous and healthy hair.

Fiama Di Wills is proud to unveil ‘Fabulous Hair’, ringing in styles that every new season brings!

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited said, “Fiama Di Wills Fabulous Hair is an exquisite show that offers not only an engaging brand experience but also reiterates the importance of healthy and youthful hair. We are pleased to collaborate with Sapna Bhavnani to present Fiama Di Wills’ first Hair Show! This is a perfect fit and an obvious platform to introduce Fiama Di Wills’ luxurious feel to the well heeled and discerning Indian woman.”

“These hair trends have been created specially by the Fiama Di Wills Hair Experts,” explains celebrated stylist Sapna Bhavnani. “I am pleased to be a part of the Fabulous Hair endeavor with Fiama Di Wills and like the brand, love to innovate and inspire. This show is all about the luxurious feel of healthy hair that can be worn in any manner”

Ranna Gill, designer par excellence; Ambika Anand, celebrated host & Lifestyle TV anchor; and Vidushi Mehra, Theatre Artist and wife of celebrated designer Nikhil Mehra along with 3 models will showcased six different looks curated by Sapna Bhavnani, Fiama Di Wills Hair Expert & celebrity hair stylist

Ranna Gill sporting the sophisticate chic sleek hairdo

Ambika sports the Sex-kitten braid

Fiama Di Wills Men Launches Aqua Pulse Face Wash

Fiama Di Wills Men has recently augmented its portfolio with the launch of Fiama Di Wills Men Aqua Pulse De-stressing and Brightening face wash.

Enriched with unique "Derma Revitalizers", the Fiama Di Wills Men Aqua Pulse De-Stressing and Brightening Face Wash fights signs of daily stress on skin. It exfoliates dead cells to brighten and revitalize your face with each wash.

Fiama Di Wills Men Aqua Pulse Face Wash is priced at Rs.80 for a 50 ml tube and Rs. 140 for a 100 ml tube.  It is available nationally at all leading retail stores.