Ladies I'm so glad you all loved my post on Facts you didn't know about Lakme`.Second in my series of "Facts You Didn't Know About Your Favorite Beauty Brands" is a brand with the catchiest of Taglines-
'Maybe she is born with it, Maybe its Maybelline'.
Ever wondered how the brand got its name? Or what's the connection between "Wonder Woman" & Maybelline? No??!
No sweat, time to tighten up your seat belt and ready for a thrilling ride in to the history of this great beauty brand 'Maybelline New York'
1.The Maybelline Company was created by a young New York chemist Tom Lyle Williams in 1915. When a kitchen stove fire singed his sister’s lashes and brows.The 20 year old William, noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look.
He adapted it in his small laboratory (on borrowed $500)and produced a product sold locally called Lash-Brow-Ine.
So you must be wondering, that still doesn't explain the brand name. You see William's sister who was inspiration for this new invention was named Maybell.
So William decided to name the brand->Maybell + Vaseline=Maybelline.
Check out some of the oldest Ads for Lash-Brow-Ine. Notice the company name was Maybell Laboratories.
image source www.flickr.com