MUMBAI’S BANDRA WORLI SEA LINK TURNS PINK IN OCTOBER

IN CELEBRATION OF THE 20TH ANNIVERSARY OF THE ESTÉE LAUDER COMPANIES BREAST CANCER AWARENESS (BCA) CAMPAIGN

MUMBAI’S BANDRA WORLI SEA LINK TURNS PINK IN OCTOBER

ALONGSIDE ICONIC LANDMARKS AROUND THE WORLD THAT WILL SHINE PINK FOR THE BCA CAMPAIGN’S GLOBAL LANDMARKS ILLUMINATION INITIATIVE

launched in 2000, this global tradition CALLS attention to THE IMPORTANCE OF BREAST HEALTH AND THAT EARLY DETECTION SAVES LIVES

Mumbai, 5^th October 2012 – Sharing a common goal to increase awareness about breast cancer and the importance of early detection, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign in association with the Maharashtra State Road Development Corporation (MSRDC) are pleased to announce the illumination of the Bandra Worli Sea Link (BWSL) in Pink from 5^th to 12^th October 2012, 7:30pm onwards. This momentous association also celebrates 20 Years of The Estée Lauder Companies’ BCA Campaign and its commitment to defeating breast cancer through education and medical research.

As part of The BCA Campaign’s Global Landmarks Illumination Initiative, the BWSL joins an illustrious league of international landmarks like the Empire State Building (New York, USA), Sydney Opera House (Sydney, Australia), Louvre Museum (Paris, France), Burj Al-Arab (Dubai, UAE), Beijing Olympic Pool (Beijing, China), Cristo Redentor (Rio, Brazil), Tokyo Tower (Tokyo, Japan), Parliament Building (Ottawa, Canada) among many others that have been a part of this global tradition, every October for Breast Cancer Awareness Month. 

For one week starting Friday, 5^th October 2012, the BWSL will glow pink from 7:30pm onwards every evening.

Launched in 2000, The BCA Campaign’s Global Landmarks Illumination Initiative unites iconic global landmarks lit in pink every October to stand as symbols of hope and empowerment, and to spread the life-saving message of early detection in an exciting and dramatic way.