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Wednesday, June 27, 2012

You can’t control the weather but now you can control the frizz!

This Monsoon, Matrix Smooththérapie gives you smooth, frizz-free hair even in 97% humidity*!

Mumbai, June 21, 2012: Hair frizzes up when there is high humidity during monsoons making it rough, dull, unruly and unmanageable. Hair can be as unpredictable as the weather. MATRIX, the fastest growing professional salon brand in India, presents Biolage Smooththérapie with the silky serum of Camellia flower seed, which provides controlled smoothness throughout the year. Even in upto 97% humidity*!

Protect your hair from the monsoon frizz and dullness with Smooththérapie’s in-salon BIOSPA Deep Smoothing service that features the Salon exclusive Deep Smoothing shampoo, masque and serum. Packed with the goodness of Camellia, Avocado and Grape seed oil, Smooththérapie envelops your hair with a smooth cocoon of protection and helps continuously smooth hair during the humid monsoons giving you silky, frizz-free and shiny hair.
Also, take home the Smooththérapie home care to maintain your salon perfect hair after your in-salon BIOSPA service. Salon exclusive Deep Smoothing Shampoo thoroughly cleanses and provides light weight nourishment as it eases out frizzy, unruly hair. Salon exclusive Deep Smoothing Conditioner smoothes and detangles as it deeply conditions hair for polished-shine and lasting control. For a super smooth finish and shine, Salon exclusive Deep Smoothing serum envelopes hair to provide all over ultra smoothing and glossy shine.


Go for the In-salon Biolage Smooththérapie ‘BIOSPA Smooth Cocoon’ hair spa service, an intense smoothing treatment that helps replenish moisture and provides supreme softness and long-lasting polished-shine. This service tames frizzy hair with a fusion of the Salon exclusive Deep Smoothing Masque and serum perfectly blended so your hair remains in great shape. Recommended every 4-6 weeks depending on hair condition.

Now bid adieu this monsoon to the bad hair days. With Salon exclusive Matrix Biolage Smooththérapie, hair is tamed, ultra smooth, shiny and looks fabulous throughout the season!

Price and availability:
·         Matrix Biolage Smooththérapie Deep Smoothing Shampoo available in 400 ml and 200 ml priced at INR 355 and INR 195 respectively exclusively distributed through Matrix Salons across India
·         Matrix Biolage Smooththérapie Deep Smoothing Conditioner available in 196g and 98g priced at INR 295 and INR 160 respectively exclusively distributed through Matrix Salons across India
·         Matrix Biolage Smooththérapie Deep Smoothing Serum available in 100ml priced at INR 260 exclusively distributed through Matrix Salons across India

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