Today I attended The Body Shop, one of the 21st Century’s most iconic and pioneering Brand's grand unveiling of a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.
"Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good. Beauty with Heart is our latest brand platform that connects with younger generations of consumers, keeping the values intact"
Beauty With Heart will spring to life through a new store experience called Pulse. The experiential store will highlight the radical products in a revamped form with attractive and stylish packaging.
Shriti Malhotra COO The Body Shop India anchored the event and shared the brand history & brand ethos.
Talking about the bringing the revolutionary beauty movement into India, Shriti Malhotra said, “2012 is a landmark year for us. We will complete 25 years of Community Fair Trade which incidentally started from Madurai in India. We celebrated our 6 year anniversary; starting this journey in India in 2006 we are now present in around 30 cities with over 80 stores. We are excited to launch ‘Beauty with Heart’ and we hope to create a unique and memorable experience that will engage, educate and inform our customers through this movement”.
The Body Shop states "We travel to all four corners of the globe to make sure that we buy the highest quality, natural ingredients for our products.
But the way we do this is different from other beauty companies. As a pioneer in Community Fair Trade, The Body Shop improves and enriches the lives of the people all around the world."
· The Body Shop was founded by Dame Anita Roddick, who said: "If business comes with no moral sympathy or honourable code of behaviours, then God help us all."
· The Body Shop has over 2,700 stores in 63 countries worldwide
· The Body Shop makes over 1,200 products, all powered by the highest quality natural ingredients
· 80% of The Body Shop products contain one or more Community Fair Trade ingredients, sourced with love and care from all four corners of the globe
· The Body Shop welcomes over 275 million shoppers to their stores every year
· Everything The Body Shop does revolves around the five Values, which is what truly sets it apart from any other retailer on the High Street
· In the last 20 years, The Body Shop has donated over £19 million pounds to over 2,500 charities through The Body Shop Foundation, the charitable giving arm of The Body Shop
· With over 25 Community Fair Trade suppliers in more than 20 countries, The Body Shop Community Fair Trade programme helps to positively impact the lives of over 300,000 people
· The Body Shop remains grounded in its five Values, which are: Defend Human Rights, Activate Self Esteem, Support Community Fair Trade, Protect The Planet, Against Animal Testing
Community trade based makeup products which are not tested on animals.
Wood Positive- TBS plants 2 trees for each one used in its manufacturing process.
TBS has successfully campaigned against Anti Sex Trafficking
Guest trying out the products at the event
The Venue for the event -Vatika Ballroom at Westin Hotel, Gurgaon
The Body Shop Products-
Go on Girls you have my permission to droooool !
Go on Girls you have my permission to droooool !
Parental Guidance Advised- Looking at so many tempting treats might result in a head rush,you might get loopy and giggley or get an uncontrollable urge to rush to the TBS store-Right now!
The Body Shop Body butter cart!
The latest launch from TBS Beautifying oils
Here’s a sneak preview at the new Body Mists-Body Mists in all your favourite classic The Body Shop product flavours.
The White Musk, Love etc & Dreams Unlimited range
The Spa Fit range
Spa fit smoothing & refining body scrub
TBS Extra Virgin range, Honey Bronze dry oil and concealers
The fabulous TBS Makeup brushes
Activist, model and actor Lily Cole was announced as first ever global brand advocate of The Body Shop. Lily Cole exemplifies the sentiments attached with The Body Shop and is the embodiment of the brand’s strong values. Lily’s dedication to activism makes her an inspiring and progressive role model for people everywhere.As Lily was not present herself, her video message was played out,where she shared her experiences about her trip to Ghana which is one of the largest supplier of community trade raw materials used in many of TBS products.
The Latest range of Lily Cole Cruelty Free Makeup range due to hit the stores shortly
Lily Cole lip glosses,eyeshadow quads,illuminators
Lily Cole Lip glosses
Lily Cole Lip & Cheek tint
Glamorous Red peep toes! How pretty is that?!
After Vanity comes Gluttony & after the event a sumptuous feast was laid out for the invitees,followed by some decadent desserts!
Yours truly did manage to avoid the sugar cravings entirely and didn't tuck in the desserts. Yes! Believe.
And finally to the grand unveiling of the new The Body Shop Pulse store
PULSE: WHAT IS IT?
Interactive, forward-thinking and focused on beauty and community, our new Pulse boutiques are set to bring The Body Shop to a whole new generation of beauty-centric, values-savvy individuals.
Incorporating cutting edge design, top quality materials and natural imagery, the boutique-style Pulse store creates a warm, welcoming space to excite and enthuse people about The Body Shop products and Values.
Taking centre stage in every Pulse store are two natural, wooden Story Selling Tables containing products, make-up and a ‘create your own gift’ area. Acting as a dedicated interactive ‘island’ which invites customers to touch, smell and test products, the tables are a place for people to engage with store teams, discover new products and learn about The Body Shop Values.
What do you think about the new Pulse store? I think its a brilliant concept and I'm looking forward to trying tons and buying some goodies...TBS Pulse store here I come!XOXO Pooja :)
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