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Friday, March 9, 2012

THE BODY SHOP CELEBRATES INTERNATIONAL WOMEN’S DAY

The Body Shop celebrates the spirit of womanhood this International Women’s Day. Confidence in appearance is an important part of self-esteem and we are absolutely committed to helping all women to look and feel their best. This Women’s Day, we treat you with the finest combination of science, nature and technology in our latest skincare offering- Nutriganics™ Drops of Youth. Utilizing the very latest in plant stem cell research to help combat first signs of ageing.

Nutriganics™ Drops of Youth is our certified organic alternative to anti-ageing potions. Drop by drop, it enhances surface skin renewal, the skin’s natural process of replacing the uppermost dead cells with the new ones beneath. Day by day, it reveals smoother, fresher and healthier looking skin. Shed your old skin and step into a new, revitalized you. Nutriganics™ Drops of Youth can be used in combination with serum, or added to a moisturizer day or night to give a surge of hydration and kick start the cell repair process. Simply massage two to three drops into skin and allow the concentrate to sink in for a few seconds before applying your usual moisturizer or serum. (Nutriganics Drops of Youth is Priced at Rs.1995.)

THE BODY SHOP AND WOMAN CONNECT:
DID YOU KNOW?
·         Late Dame Anita Roddick, started The Body Shop on 26th March 1976, simply to create a livelihood for herself and her two daughters. She had no training or experience. Anita saw entrepreneurship as a means of survival, and firmly believed it nurtured creative thinking. Running her first shop taught her business is not financial science, but all about trading; buying, selling and creating a product or service so good that people will want to pay for it. Testament to her firmly held business beliefs, over 35 years on The Body Shop is now a multi-local business with over 2,500 stores in over 63 different countries. And she always claimed she didn't have a clue how she got there!


·         From the beginning of The Body Shop® we have sought out women in their communities and listened to their stories, finding out about their beauty rituals and valuing their knowledge. An example of this was when Anita Roddick, our founder visited Ghana where she met the women producing shea butter and discovered they used this natural moisturiser to prevent dry skin. It seemed obvious to her that it should be in our products!
·         The Community Trade programme began by harnessing the power of the natural ingredients that women had used for generations, using trade as a means of empowering women to improve the lives of their families and communities.
·         The Body Shop refuses to use beauty as the single narrow aspect of a woman’s characteristics to define all that they are. We search for the display of spirit and non-conformist beauty rather than an idealised form. Our philosophy is that looking good, feeling good and doing good are inextricably linked.


ABOUT THE BODY SHOP

The Body Shop International plc is the original ethical cosmetics company, now operating more than 2,500 stores in over 60 markets worldwide. The Body Shop®. has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/AIDS, and continuing to support marginalised communities around the world through our Community Trade fair trade programme.
For over 30 years The Body Shop® has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become ‘activists’, simply by choosing from our range of products.  As Dame Anita Roddick said: “Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil”.

Community Fair Trade

A purchase from our Community Fair Trade programme can put a smile on faces as far away as Ghana, Nicaragua, Italy and India - improving the financial security, comfort and health resources available to farmers, producers and their families in more than 20 countries. In 1987 we launched our pioneering Community Fair Trade programme which now directly benefits over 25,000 people, as we seek to provide a fairincome, for work in fair conditions, for all those involved in this unique programme. Our commitment to Community Fair Trade continues to grow, with 75% of our products including the benefits of Community Fair Trade.




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