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Friday, February 8, 2013

ESTÉE LAUDER INTRODUCES VIOLET UNDERGROUND

ESTÉE LAUDER INTRODUCES
VIOLET UNDERGROUND

BY TOM PECHEUX, CREATIVE MAKEUP DIRECTOR, ESTÉE LAUDER

“We created a dramatic fashion look with a touch of fantasy. Inspired by glam rock, women can play dress up with color and become a character that encompasses mystery, opulence, sex and confidence.
It can transform her world.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

Introducing a new multi-dimensional, limited edition trend collection, Estée Lauder Pure Color Violet Underground.  Inspired by multiple cultures, styles and textures, this collection is the ultimate fusion of high style and street chic.  The makeup in Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.




Estée Lauder translates the drama of underground style fused with the luxury of couture onto eyes and lips saturated in a jewel-toned palette.  Cognac and bordeaux combined with neon brights in scarlet and crimson create a mysterious palette rich in sensuality.  Pure Color Violet Underground uses contrasting high lacquered intensified pigments and matte hues to create rich dramatic dimension.  Together the strong pigments collide against a beautifully radiant satin complexion to give the overall look a modern yet dramatic high-fashion feel that any woman can try.

EYES ARE VEILED IN MYSTERY

The NEW Pure Color Five Color EyeShadow Palette in Violet Underground is a mysteriously rich mix of deep violet, crimson and fuchsia grounded with a sensual pale pink and a powerful matte black shade at the center.  The formula reaches new heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete versatility with two finish options: apply wet for a vibrant-chrome charged flash of color or dry for a subtle shine finish.  Combined with the exclusive True Vision Technology™, the high-definition color impact is amplified with a cyber-metallic finish that can create a range of daring looks.  

NEW Pure Color Quick-Thick EyeLiner in Punker Black defines and lines eyes in a dramatic black ink.  Blackened pigments glide on effortlessly with the easy-to-use marker-like tip. The precise application has the ability to transform a look from glamorous-chic with a thin line to punk-rock with a bold line in one dramatic stroke.

LIPS ARE DRENCHED IN OPULENCE

NEW Pure Color Velvet Lipstick in Black Cassis and Violet Crush are plush shades of deep wine and violet in a matte finish.  This non-drying, ultra creamy lipstick creates a bold statement in highly pigmented shades that add a pop of color and drama.

Give lips an alternative crystal dimension with the NEW Pure Color Gloss in Chaotic Currant and Rebellious Violet. Deep plum wine and dazzling violet add an intense and vibrant burst of color with layers of crystal reflections that give an extraordinary impact.

NAILS COMPLETE THE BOLD LOOK
Complement vibrant-chrome eyes and deep plush lips with NEW Pure Color Nail Lacquer in Black Iris. Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde violet twist. The rich combination drenches nails for a look that screams glam rock from head to toe. 


                                                                                                                                  Retail Price
EYES:
Pure Color Five Color EyeShadow Palette in Violet Underground                            INR 3,493
NEW Pure Color Quick-Thick EyeLiner in Punker Black                                          INR 1,870

LIPS:
Pure Color Velvet Lipstick in Black Cassis                                                                INR 1,735
Pure Color Velvet Lipstick in Violet Crush                                                                  INR 1,735
Pure Color Gloss in Chaotic Currant                                                                          INR 1,735
Pure Color Gloss in Rebellious Violet                                                             INR 1,735

NAILS:
Pure Color Nail Lacquer in Black Iris                                                                         INR 1,390


Availability: The Pure Color Violet Underground collection is now available across all Estée Lauder stores in India.

Estée Lauder Store locator:
Mumbai

The palladium
2nd floor main atrium
Senapati Bapat Marg
Lower Parel
Mumbai
022 43473773

Bangalore

The collection
UB city mall
2nd floor
Vittal allya road
Bangalore- 560001
Tel 080 40982000

Delhi
Select City Walk Mall
Shop no g-12
A-3 district centre
Saket
New Delhi
Tel 011 46151752


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