Wednesday, December 5, 2012



The Cosmetic Leader in Genetic Aging Introduces Estée Lauder’s First Global Anti-Aging Creme …

A Breakthrough, Multi-Action Supreme Creme That Turns on Multiple Anti-Aging Pathways
with One “Master Switch” to Beautifully Revitalize the Look of Skin

Estée Lauder’s philosophy “Every Woman Can Be Beautiful” is a universal truth that empowers women around the world; however, every woman has her own unique approach to beauty. In fact, after conducting extensive consumer studies, Estée Lauder uncovered that there is a specific modern woman looking for a simplistic approach to beauty - she wants an advanced multi-tasking creme to anticipate her skin’s changing needs. Inspired by these findings and cutting-edge genetic research, Estée Lauder introduces its first global anti-aging creme developed specifically for this particular woman - a breakthrough, high-performance, multi-action creme so extraordinary, it can only be called REVITALIZING SUPREME GLOBAL ANTI-AGING CREME.

As skin ages, it begins to feel dry, losing its youthful radiance, and its needs are constantly changing.  By reactivating skin’s natural ability to look younger, REVITALIZING SUPREME GLOBAL ANTI-AGING CREME anticipates and responds to skin’s changing needs, delivering advanced science, nutrients and moisture deep within skin’s surface to help delay the look of signs of aging. With 10 patents worldwide, this supremely lightweight, high-performance, multi-action creme features Estée Lauder’s new, breakthrough IntuiGen Technology™ to beautifully revitalize the look of skin. Derived from nature, this powerful technology helps revitalize skin from within, addressing multiple visible signs of aging by supporting skin’s natural activation of Nrf2, a “master switch” that turns on multiple anti-aging pathways within the skin.  The breakthrough formula also features an advanced SIRT-1 Technology to help rejuvenate the look of skin by providing cells with more time to carry out their natural restorative functions. Additionally, a powerful Barrier-Building Complex, potent anti-irritants and anti-oxidants nourish skin with replenishing moisture and nutrients to help skin resist the signs of aging. With every silky-soft touch, skin is more compact, supple and beautifully revitalized, as the multiple signs of aging are measurably reduced.


As leaders in genetic research, Estée Lauder scientists understand that as skin changes over time, it naturally responds to its changing needs by activating genes to stimulate cell functioning. As we age, cell function begins to slow down as skin’s natural activity of Nrf2 (a protein present in cells vital to optimal cellular functioning), begins to decline. One of the most exciting scientific discoveries in recent years, Nrf2 has the power to activate over 200 genes and helps boost the production of critical proteins and enzymes in order to help skin resist the signs of aging.

To address the decline of Nrf2 activity in aging skin cells, REVITALIZING SUPREME GLOBAL ANTI-AGING CREME features new, exclusive IntuiGen Technology™. Naturally derived from Black Bamboo Extract, it supports skin’s natural activation of Nrf2, “the master switch” that turns on multiple anti-aging pathways within the skin, helping skin cells boost natural age-resisting functions in the genes. As a result, skin looks smoother, clearer and beautifully revitalized.  Over time, skin is more compact and supple, revealing a new radiance and youthful vitality.


Experts in Sirtuin technology, Estée Lauder scientists understand that in order for cells to restore themselves properly from daily environmental aggressors, they need to “slow down” to enhance their natural restorative functions. Working in perfect synergy with new IntuiGen Technology™, REVITALIZING SUPREME GLOBAL ANTI-AGING CREME features an advanced SIRT-1 Technology, which supports skin’s natural activation of longevity gene SIRT-1, allowing cells the extra time they need to carry out their restorative functions. As a result, skin is rejuvenated with a radiant, more youthful look over time.


In order to help skin resist the signs of aging, it is critical for skin to remain hydrated, healthy, and nourished.  To help provide skin with the vital nourishment it needs, REVITALIZING SUPREME GLOBAL ANTI-AGING CREME features micro-drops of water that allow for instant moisture absorption and penetration, in addition to a powerful Barrier-Building Complex, including Sunflower Extract and Barley Extract, which helps build and strengthen skin’s moisture barrier over time for deep, lasting hydration.  Additionally, potent anti-irritants and anti-oxidants, such as Vitamin E and Caffeine, help to protect skin, keeping it calm, soothed, comforted, and in the optimal state to resist the signs of aging.


In clinical testing, skin is proven to be instantly smoother, clearer, and more radiant, and in just 4 weeks, 92% of women showed a significant improvement in firmness. Skin is more compact, supple and beautifully revitalized.


REVITALIZING SUPREME GLOBAL ANTI-AGING CREME’s exclusive silky-soft, lightweight, innovative texture and beautiful, new fragrance is the extraordinary result of an unprecedented amount of texture and fragrance testing conducted with over 1,000 women.  The lightweight formula is velvety smooth, silky-soft, and cushions skin with rich, refreshing moisture. Featuring a beautiful, exclusive oriental citrus floral scent, the fragrance includes sheer top notes of Mandarin and Bergamot combined with floral notes of Tea Rose, Jasmine, and Violet, and the scent further evolves with bottom notes of Vetiver, Sandalwood and Powdery Vanilla.

REVITALIZING SUPREME GLOBAL ANTI-AGING CREME is now available at all Estée Lauder stores and counters at a retail price of INR 3,910 (30ml) and INR 5,280 (50ml).

Estée Lauder Store locator:
·         Mumbai - The palladium, 2nd floor main atrium, Senapati Bapat Marg, Lower Parel, Mumbai. Tel: 022 43473773

·         Bangalore - The collection, UB city mall, 2nd floor, Vittal allya road, Bangalore- 560001. Tel: 080 40982000

·         Delhi - Select City Walk Mall, Shop no G-12, A-3 district centre, Saket, New Delhi. Tel: 011 46151752

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