Today we
announce famous singer ‘Leona Lewis’ as our new brand activist. The
Body Shop has collaborated with the British singer
and global superstar Leona Lewis to talk about going ‘Cruelty free’
as she resonates a unique
vision of cruelty-free beauty herself.
As part of
the partnership, one of Leona’s first activities is to help The Body Shop
and NGO Cruelty Free International in their joint, global campaign to end
animal testing for cosmetics forever, building on the EU ban on animal testing
for cosmetics which comes into effect on March 11th this year.
Meet Our New Brand Activist:
British singer and global superstar Leona
Lewis
Drum roll please… British singer and global
superstar Leona Lewis is our new Brand Activist, helping to raise awareness of
our Against Animal Testing ethos. Seven years since her triumph on The X Factor
(UK), Leona has ten million album sales and a brace of Grammy and BRIT Award
nominations. Yet Leona remains refreshingly grounded and true to her beliefs.
An animal lover and long-time vegetarian, Leona
is passionate about beauty… making her our
perfect partner!
What
is your first memory of The Body Shop?
I was never able to walk past
the shop without going inside! It always smelt so gorgeous, so I would go in
and try all the products. My favourite was the White Musk® fragrance.
Why are you collaborating with The Body Shop?
I’m passionate about beauty and I’m
all about animal rights. As a result, I’m really conscious of where the
products that I use come from. The Body Shop sells cruelty free, ethical
products containing amazing Community Fair Trade ingredients. It’s called
Beauty With Heart. The collaboration is a natural fit!
What is your own definition of “Beauty With Heart”?
To me, Beauty With Heart means
that you can be sure that the beauty product you’re using has not hurt any
person or animal in the process of being made. The power to choose Beauty With
Heart is in every consumer’s hands; I don’t believe people would choose
anything else if they knew they had a choice.
So, what are you getting up to with The Body Shop?
So many things! I’m helping to
raise awareness of cruelty free beauty at The Body Shop and the amazing
products they create. I’m also encouraging people to take part in their
campaign with Cruelty Free International to ban animal testing for cosmetics.
LEONA’S FAVOURITES AT THE BODY SHOP
The Singer Reveals Her Beauty Secrets
We let Leona run wild in The Body Shop and
pickher favourite products.
Here’s her pick of the crop
1.
Cool & Creamy Tea Tree Cool & Creamy Wash helps keep breakouts at bay without drying. It contains
super pure, Community Fair Trade tea tree oil from Kenya.
2. Must Have Moisturiser I’ve been
using the same moisturiser for years - The
Body Shop® Vitamin E Moisture Cream - and I swear by it. It is absorbed
easily and leaves my skin feeling wonderfully soft and replenished, especially
after late nights. You don’t need much, so a pot lasts me ages.
3. Go Nuts I grew up using oils - they
are so good for your skin! The Body Shop
Beautifying Oils are a skincare saviour that I can’t live without. My
favourite is Brazil nut. It smells delicious and contains Community Fair Trade Brazil
nut oil from Peruvian rainforests.
4.
Super Serum - I heard that The Body Shop
sells one bottle of Drops of Youth
per minute, so I just had to try it! It makes your skin super smooth and supple
and contains 98% organic ingredients, including Community Fair Trade Babassu
Oil from Brazil.
5.
Butter Up - I’ve always been a fan of The Body Shop ® Body Butter because it’s
so rich and hydrating. My favourite is Coconut because it just smells heavenly.
It also contains Community Fair Trade Shea Butter from Ghana.
At
The Body Shop we never test our products on animals. We never have and we never
will. Together with Cruelty Free International, the global organisation to end
animal testing for cosmetics and consumer products, we aim to end this needless
practice forever.
Leona Lewis, our Brand Activist, explains
how you can help:
Leona
Says: “I can think of a thousand reasons to sign the pledge but not a single
one not to”.
“Despite on-going campaigning, animal
testing for cosmetics is still a major global issue. Cruelty Free International
estimates that 80 per cent of countries worldwide still allow animal testing
for cosmetic products and ingredients. “I urge you to sign the Cruelty Free
International pledge, calling on governments around the world to introduce a
ban on animal testing for cosmetics. Together we can help Cruelty Free
International send a strong message to governments that cruelty free is the
humane future. These pledges will be presented to relevant governments and
stakeholders who can influence the introduction of a ban”.
“My voice may be well-known but it’s only
by adding all our voices together that we can show the strength of public
feeling and help make a difference. Please join me in signing the pledge to end
animal testing for cosmetics forever.”
Want
to Sign?
The Body Shop is proud to support Cruelty
Free International’s campaign. Give your support by signing the pledge in one
of our stores or through our website. The pledges we collect will help Cruelty
Free International do all it can to ensure that no animals are harmed in tests
for the cosmetics industry.
Who
Are Cruelty Free International?
Cruelty Free International is the global
non-profit organisation to end animal testing for cosmetics and consumer
products. It was established by the BUAV, one of the world’s longest standing
and most respected animal protection organization
About The Body Shop
At
The Body Shop, we believe true beauty comes from the heart. For us, beauty is
much more than a pretty face. It’s about feeling good and doing good,
too.
We
make our products with love and care. We source some of the finest raw
ingredients from the four corners of the globe. We harness the skills of
artisan farmers and add our expertise to create effective products that are
wonderful to use.
We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood.
We always keep people, animals and the planet in mind. So when you shop with us, you are choosing
‘BEAUTY WITH HEART’We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood.
We always keep people, animals and the planet in mind. So when you shop with us, you are choosing
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