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Thursday, April 5, 2012

Now in Stores: Estee Lauder's New CyberWhite Brilliant Cells

Introducing One Solution for All of Asia’s Whitening Needs –
Comprehensive, Powerful Full Spectrum Brightening Technologies Now Target
Every Key Dark Spot and Cause of Dullness to Reveal Fairer, Brighter Cells

In 2008, Estée Lauder elevated our brightening expertise to a whole new level with CyberWhite EX, a regimen developed for Asian skin with proven brightening and the finding that not all spots are created equal.  Incorporating highly targeted, breakthrough technologies, CyberWhite EX first addressed the three most common dark spots found in Asian skin: Barely Visible Spots, Small Surface Spots and Stubborn Age Spots. Then, in 2010, Estée Lauder further strengthened our unique position as a spot specialist by being the first to discover and target a 4th dark spot found in Asian skin – the persistent Recurring Spot.

Today, in 2011, with over 25 years of brightening expertise, Estée Lauder once again breaks new ground in brightening skincare science with extraordinary innovation. In our continuing quest to deliver flawless, fairer skin, the world renowned Estée Lauder Asia Research team conducted an extensive, unprecedented study to understand the physiology of Asian skin and what affects its overall tonality.  Estée Lauder scientists discovered that dark spots aren’t the only cause of uneven skin tone in Asian skin.  Beyond spots, there are four key factors that contribute to the dullness and discoloration that can eclipse the natural luminosity of Asian skin: dehydration, uneven skin texture, disorganized collagen and poor microcirculation.

Inspired by this groundbreaking discovery, Estée Lauder’s scientists developed our most comprehensive and advanced brightening system ever with NEW CyberWhite Brilliant Cells.  Incorporating exclusive Full Spectrum Brightening technologies, Estée Lauder now addresses the four key factors that contribute to dullness and discoloration to reveal translucent, luminous skin, while highly targeted Anti-Spot technologies address all four key dark spots that can cloud your complexion.  This powerful system helps reveal fresher, fairer, brighter cells delivering full spectrum brightening results to illuminate every facet of skin for a beautiful translucency and luminosity that seems to radiate from deep within.


COMPREHENSIVE, FULL SPECTRUM BRIGHTENING TECHNOLOGIES:

Estée Lauder scientists now know that dark spots aren’t the only cause of dull skin. There are four key factors which contribute to overall skin dullness in Asian skin. Now, NEW Full Spectrum Brightening technologies address every major contributing factor to lift skin’s dull veil in order to reveal translucent, luminous skin with an even-toned glow:

1.       DEHYDRATION – Beyond leaving skin feeling tight and vulnerable, lack of hydration is also a key contributor to an overall dull look.  Without proper hydration, surface cells actually become more opaque, creating a look that lacks healthy vibrance and clarity.

Targeted Treatment: CyberWhite Brilliant Cells contains osmolytes to help counteract dehydration.  By rebalancing and maintaining optimal moisture levels, skin is left comfortable with a natural, radiant transparency.

2.       UNEVEN SKIN TEXTURE The presence of rough, skin surface patches inhibits its ability to reflect light evenly, creating shadowy, dull skin.

Targeted Treatment: CyberWhite Brilliant Cells features advanced smoothing ingredients, such as a unique glucosamine-licorice blend to gently enhance skin’s natural cellular turnover and remove dull, rough surface skin cells to reveal smoother, brighter looking skin.   

3.       DISORGANIZED COLLAGEN – As skin ages, collagen fibers weaken and become more disorganized.  This disorganization results in light that is diffused rather than reflected so skin appears darker and less luminous.

Targeted Treatment: CyberWhite Brilliant Cells’ collagen protection ingredients, including Vitamin C, help prevent the disorganization of skin’s collagen network, helping skin to retain its natural, youthful clarity.

4.       POOR MICROCIRCULATION – Our studies reveal that Asian skin can have less blood flowing towards the surface which can cause skin to look dull, instead of healthy-looking and rosy.

Targeted Treatment: CyberWhite Brilliant Cells supports the natural microcirculation as each application is massaged into skin, helping to revitalize skin’s healthy, rosy glow. 


COMPREHENSIVE, FULL SPECTRUM ANTI-SPOT TECHNOLOGIES:

Estée Lauder’s scientific experts identified all four key types of dark spots found in Asian skin and the technologies that best help to eliminate them. Used as a complete system, CyberWhite Brilliant Cells targets all four key dark spots with highly targeted Anti-Spot technologies:

1.       BARELY VISIBLE SPOTS can cast an uneven hue across the skin as they lurk beneath the surface. They are caused by hyper-pigmentation led by an increased release of skin’s histamine, and have not yet completely reached the surface of the skin.

Targeted Treatment:  Super-potent Melanin Interception Technology counteracts the skin-darkening effects of histamine release, which can lead to the activation of melanocytes and hyper-pigmentation.  Skin is kept in a constant state of calm, helping to prevent future spots from surfacing and keep skin looking crystal clear and even-toned.

2.       SMALL SURFACE SPOTS are dull spots on the skin resulting from melanin build-up in and around pore openings. 

Targeted Treatment: The natural sugar, N Acetyl Glucosamine, zeroes in on these melanin-darkened skin cells and speeds them away to reveal brighter, beautifully even-toned skin. 

3.       STUBBORN AGE SPOTS are deeper, darker and larger spots that can form over decades of time caused by the degradation of skin’s support structure in specific areas.  As this support structure collapses over time, it may allow for any excess amount of melanin to cluster, forming large areas of discoloration.

Targeted Treatment: Clarity Recovering Protein works with skin’s natural repair systems to help maintain its support structure beneath these large, stubborn age spots. As skin appears plumped up and smoothed out, those dense clusters of melanin appear dispersed and begin to fade away. Additionally, a fast-acting third generation Melanin Dissolving Technology penetrates the deepest layers of skin’s surface to break down these Stubborn Age Spots until they become virtually invisible.

4.       RECURRING SPOTS are a specific type of spot that seems to always come back in the same place.  Scientific research shows skin has a “memory” for past micro-irritation deep within its surface.  These weakened and sensitive areas become pathways for repeated irritation that trigger a series of reactions that can lead to recreating the same spot in the same place.

Targeted Treatment: A powerful Anti-irritant Calming Complex, including Kudzu Root Extract and a potent Anti-Irritant Ferment, dramatically reduces irritation to help make skin less vulnerable to Recurring Spots. It helps inhibit the over production of melanin to help keep skin looking flawlessly radiant.


COMPREHENSIVE, FULL SPECTRUM BRIGHTENING RESULTS:

New Cyber White Brilliant Cells features our most comprehensive, advanced skin-illuminating Full Spectrum Brightening technologies and Anti-Spot technologies, delivering amazing results.

Clinical testing showed a 43% increase in overall skin brightness[1] after using the CyberWhite Brilliant Cells Full Spectrum Brightening System for 8 weeks. Skin clarity, texture and moisturization all improved giving skin a more beautiful translucency and luminosity.

COMPREHENSIVE, FULL SPECTRUM BRIGHTENING SYSTEM:

Formulated for the unique needs of Asian skin this gentle, yet highly effective brightening system addresses every key factor that contributes to overall skin dullness while every key dark spot is brightened, providing skin with a translucent luminosity that seems to radiate from deep within.

STEP 1: CLEANSE

CyberWhite Brilliant Cells Full Spectrum Brightening Cleanser


STEP 2: PREPARE

CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Lotion


STEP 3: REPAIR

CyberWhite Brilliant Cells Full Spectrum Brightening Essence


STEP 4: MOISTURIZE

 CyberWhite Brilliant Cells Full Spectrum Brightening Milky Lotion


or

CyberWhite Brilliant Cells Full Spectrum Brightening Moisture Creme


STEP 5: PROTECT

CyberWhite Brilliant Cells Full Spectrum Brightening UV Protector SPF50/PA+++

or

CyberWhite Brilliant Cells Extra Intensive BB Creme Multi-Action Formula SPF 35/PA+++



THE SCENT

Developed in Japan, the CyberWhite Brilliant Cells features the same beloved signature CyberWhite scent that embodies the purity, tranquility, and peacefulness of the color “white.”  It was developed using synesthesia, a true multi-sensory method created by two Japanese perfumers who used olfactive elements to reflect the most favored associations with the color “white.”  In addition, it contains relaxing and calming notes to help reduce any stresses that skin could experience.  The first impression is created with notes of apple & juicy apricot. The floral accord consists of white nuances of Iris, Rose, and Muguet (Lily of the Valley). The fragrance is also supported with a base comprised of Sandalwood, mosses, and musk notes.


All CyberWhite Brilliant Cells Full Spectrum Brightening System products were tested on Asian skin in Asia for efficacy and safety.

All CyberWhite Brilliant Cells Full Spectrum Brightening System formulas are Dermatologist, Non-Acnegenic and Ophthalmologist tested.

All CyberWhite Brilliant Cells Full Spectrum Brightening System formulas are covered by granted and pending US and International patents.


 Now available at all Estee Lauder Counters.

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