Introducing One Solution for All of Asia’s Whitening Needs –
Comprehensive, Powerful Full Spectrum Brightening Technologies Now Target
Every Key Dark Spot and Cause of Dullness to Reveal Fairer, Brighter Cells
In 2008, Estée Lauder elevated our brightening expertise to a whole new level with CyberWhite EX, a regimen developed for Asian skin with proven brightening and the finding that not all spots are created equal. Incorporating highly targeted, breakthrough technologies, CyberWhite EX first addressed the three most common dark spots found in Asian skin: Barely Visible Spots, Small Surface Spots and Stubborn Age Spots. Then, in 2010, Estée Lauder further strengthened our unique position as a spot specialist by being the first to discover and target a 4th dark spot found in Asian skin – the persistent Recurring Spot.
Today, in 2011, with over 25 years of brightening expertise, Estée Lauder once again breaks new ground in brightening skincare science with extraordinary innovation. In our continuing quest to deliver flawless, fairer skin, the world renowned Estée Lauder Asia Research team conducted an extensive, unprecedented study to understand the physiology of Asian skin and what affects its overall tonality. Estée Lauder scientists discovered that dark spots aren’t the only cause of uneven skin tone in Asian skin. Beyond spots, there are four key factors that contribute to the dullness and discoloration that can eclipse the natural luminosity of Asian skin: dehydration, uneven skin texture, disorganized collagen and poor microcirculation.

Inspired by this groundbreaking discovery, Estée Lauder’s scientists developed our most comprehensive and advanced brightening system ever with NEW CyberWhite Brilliant Cells. Incorporating exclusive Full Spectrum Brightening technologies, Estée Lauder now addresses the four key factors that contribute to dullness and discoloration to reveal translucent, luminous skin, while highly targeted Anti-Spot technologies address all four key dark spots that can cloud your complexion. This powerful system helps reveal fresher, fairer, brighter cells delivering full spectrum brightening results to illuminate every facet of skin for a beautiful translucency and luminosity that seems to radiate from deep within.