ESTÉE LAUDER
INTRODUCES
VIOLET
UNDERGROUND
BY TOM
PECHEUX, CREATIVE MAKEUP DIRECTOR, ESTÉE LAUDER
“We created a dramatic fashion look with a touch of
fantasy. Inspired by glam rock, women can play dress up with color and become a
character that encompasses mystery, opulence, sex and confidence.
It can transform her world.”
Tom Pecheux, Creative
Makeup Director, Estée Lauder
Introducing
a new multi-dimensional, limited edition trend collection, Estée Lauder Pure Color Violet Underground.
Inspired by multiple cultures, styles and textures, this collection is
the ultimate fusion of high style and street chic. The makeup in Pure Color Violet Underground takes glam rock to a new dimension with
a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.
Estée
Lauder translates the drama of underground style fused with the luxury of
couture onto eyes and lips saturated in a jewel-toned palette. Cognac and bordeaux combined with neon brights
in scarlet and crimson create a mysterious palette rich in sensuality. Pure Color Violet Underground uses contrasting
high lacquered intensified pigments and matte hues to create rich dramatic
dimension. Together the strong pigments
collide against a beautifully radiant satin complexion to give the overall look
a modern yet dramatic high-fashion feel that any woman can try.
EYES ARE VEILED
IN MYSTERY
The
NEW Pure Color Five Color
EyeShadow Palette in Violet Underground is a mysteriously rich mix of deep violet, crimson
and fuchsia grounded with a sensual pale pink and a powerful matte black shade
at the center. The formula reaches new
heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete
versatility with two finish options: apply wet for a vibrant-chrome charged flash of color or
dry for a subtle shine finish. Combined with the exclusive True Vision
Technology™, the high-definition color impact is amplified with a cyber-metallic
finish that can create
a range of daring looks.
NEW Pure Color Quick-Thick
EyeLiner in Punker Black defines and lines eyes in a dramatic black ink. Blackened pigments glide on effortlessly with
the easy-to-use marker-like tip. The precise application has the ability to transform
a look from glamorous-chic with a thin line to punk-rock with a bold line in
one dramatic stroke.
LIPS ARE
DRENCHED IN OPULENCE
NEW Pure Color Velvet
Lipstick
in Black Cassis and Violet Crush are plush shades of deep
wine and violet in a matte finish. This
non-drying, ultra creamy lipstick creates a bold statement in highly pigmented
shades that add a pop of color and drama.
Give
lips an alternative crystal dimension with the NEW Pure Color Gloss in Chaotic Currant and Rebellious Violet. Deep plum wine and dazzling violet add an
intense and vibrant burst of color with layers of crystal reflections that give
an extraordinary impact.
NAILS
COMPLETE THE BOLD LOOK
Complement
vibrant-chrome
eyes and deep plush lips with NEW Pure Color Nail Lacquer in Black Iris.
Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde
violet twist. The rich combination drenches nails for a look that screams glam
rock from head to toe.
EYES:
Pure
Color Five Color EyeShadow Palette in Violet Underground
NEW
Pure Color Quick-Thick EyeLiner in Punker Black INR 1,870
LIPS:
Pure
Color Velvet Lipstick in Black Cassis
Pure
Color Velvet Lipstick in Violet Crush
Pure
Color Gloss in Chaotic Currant
Pure
Color Gloss in Rebellious Violet
NAILS:
Pure
Color Nail Lacquer in Black Iris
Availability: The Pure Color Violet
Underground collection is now available across all Estée Lauder stores in India.
Estée Lauder Store locator:
Mumbai
The
palladium
2nd
floor main atrium
Senapati
Bapat Marg
Lower
Parel
Mumbai
022
43473773
Bangalore
The
collection
UB
city mall
2nd
floor
Vittal
allya road
Bangalore-
560001
Tel
080 40982000
Delhi
Select
City Walk Mall
Shop
no g-12
A-3
district centre
Saket
New
Delhi
Tel
011 46151752
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