Celeb Denim destination Denim story launches DL1961

Denim Story, house to merchandise from international premium brands, namely J Brand, Citizen’s of Humanity, True Religion, Rock & Republic, and the likes is all set make a wholesome addition to its versatile range of fashionable denim wear with DL1961.

A celebrity denim destination-Dnim Story

 

 

 DL1961 Premium Denim redefines what it means to have the perfect pair of jeans. DL1961 Premium Denim is the largest and most extensive denim brand manufactured with XFIT LYCRA®, the latest innovation in stretch denim. XFIT LYCRA® is a patented cross-weave technology with four-way stretch that moves 360 degrees and delivers superior shape retention, fit and comfort. "The denim adapts to each unique body shape to ensure a custom fit and retains its shape from the first wash to the last – never sagging, bagging or stretching out. 

 

"For decades the luxury denim market has been plagued with traditional stretch denim that eventually sags, bags, and loses shape. A droopy bottom here, a stretched waistband there, knees that pucker and wear out. DL1961 Premium Denim, on the other hand, offers the ultimate jeans that will flatter your figure, retain their shape and never sag or bag – from the first wash to the last. That is, how they fit the first time you try them on is how they will fit forever," says Mala Hemnani of Denim Story.

DL1961 Premium Denim not only offers the perfect fitting jeans, but is on the pulse of fashion-forward style with seasonally updated trends, silhouettes and washes that compliment all fashion styles. From sexy skinnies to flirty flares, each cut is a modern update from a classic silhouette that wraps and enhances the body’s shape—allowing women to celebrate their figure, heighten their “assets” and ensure comfort while being polished and on-trend. DL1961 Premium Denim believes all women deserve to feel confident, sexy and fabulous in their jeans and the brand is proud to offer the jeans that will deliver.

For 2011, DL1961 has ventured into new categories in and out of the denim market, including wax-dipped denim, colored denim and a men’s collection. Expanding their mark on the denim industry, DL1961 turns up the volume on colored denim and adds a new edge to their collection with leather-inspired wax-dipped denim and new denim hues that range from autumnal inspired browns and rusts, to bold brights including cobalt blue and plum. Giving the perfect fitting jeans to everyone, the brand steps into men’s with classic styles that utilize their signature XFIT Lycra technology fabric. Each cut is available in two to five washes that vary from light, to classic blue, to dark and compliment looks from casual to formal.

With its distinctive style celebrities fashion icons covet the brand for their incredible fit, sophisticated silhouettes and classics washes including Kim Kardashian, Lindsay Lohan, Emily Blunt, Kristin Stewart, Halle Berry, Katherine Heigl, Selena Gomez, Blake Lively, Mark Salling and more.

DL1961 is being exclusively retailed in India by Denim Story.

Availability:

Denim Story,

5, Ground Floor, 

Swashraya Building, 

E-Road,

81 Marine Drive, 

Mumbai-2

About Denim Story:

 

Denim Story, a multi-brand luxury denim boutique by Mala Hemnani and Suchita Vaswani, has revolutionised the denim market in India by bringing in a host of well-known jean brands from across the world. Brands at Denim Story include True Religion, Rock & Republic, Serfontaine, Made in Heaven, Citizens of Humanity, Goldsign, James Jeans, AG Jeans, Paige, Siwy and of course J Brand, which Denim Story retails as well as supplies to other stores.

Denim Story works closely with the brands in the USA and the UK, keeping a pulse on new upcoming styles, trends, and new collections. Having a regular presence at the New York fashion shows and being regular attendants at Coterie, one of the world’s biggest buying events, twice a year, ensures that apart from the lovely classic jean, there is always something new and exciting from the world of denim - the latest ‘it’ jean, the newest pocket, the most plush fabric, etc.

The concept of Denim Story:

Denim Story takes pride in knowing each customer - right from the number on the inside of their jeans to the perfect silhouette-enhancing fit it gives them. Denim Story knows what works for each of its clients.