ESTÉE LAUDER PRESENTS FIVE COLOR EYESHADOW PALETTES AND DUOS BY TOM PECHEUX

ESTÉE LAUDER INTRODUCES

NEW PURE COLOR

FIVE COLOR EYESHADOW PALETTES AND DUOS

BY TOM PECHEUX, CREATIVE MAKEUP DIRECTOR, ESTÉE LAUDER

“I think for me it’s about having a collection of colors where you use your own vision to create a world of many looks. The possibilities are endless in this new collection.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

Create your enviously infinite eyeshadow collection and play with high-impact color and texture combinations with the new Pure Color Five Color EyeShadow Palettes and Pure Color EyeShadow Duos.  Your new wardrobe of color includes addictive shades that vary in intensity and finish and contain exclusive technology for a flawless, color-true application that is inimitable. With 46 new shades that are each unique to their own compact, your world of color is now endless. The complete Pure Color EyeShadow collection now has 62 shades… How many looks can you create?

FIVE PLAYFUL FINISHES IN 46 DASHING SHADES 

·         MATTE: Jet milled coated pigments provide a contemporary, suede-like finish

·         SATIN: A low luster texture combined with a refined luminosity creates a softly sophisticated sheen
·         SHIMMER: Prismatic light-reflecting pearls provide a chic, vivacious sparkle
·         METALLIC: Flattened and round pearls are paired to create intense, energetic drama
·         FROST: Icing shimmer creates a high-shine with illuminating pearls for a chic glimmer. Included in the Duos only.
·         Each of the new 46 shadows are unique to their own compact.  There are no duplications, enabling you to create an endless playground of color, mixing and designing without any limits.

HIGH PERFORMANCE FORMULA

·         Exclusive to Pure Color, True Vision^TM Technology, a unique concept of wrapping concentrated pigments into a crystalline laminate, creating a multidimensional look and saturated application of color  

• Technologically advanced reflective pearls provide an exclusive ultra brilliance
• Buildable coverage from a soft wash to a fantastic flash of rich color.  Shades layer and blend fabulously for a seamless look
• A superb blend of spherical and smooth powders deliver a flawlessly smooth application
• The color-true, long wearing formula lasts all day without fading, flaking or creasing

MODERN, CHIC DESIGN

• A sleek, golden-mirrored compact with Estée Lauder cartouche for a luxurious presentation 
• The jeweled-like compact incorporates an oversized mirror for ease in application
• The specially designed sponge-mitt applicator was created to work with all five finishes

¾     Delivers exceptional adhesion and application on the entire eye area

¾     Specially designed micro pores apply each formula evenly and smoothly

¾     Provides a richer application to deliver a saturated and intense color finish

·         The new, exclusively designed brush applicator was created to sweep all five finishes perfectly across the lids

¾     Angled brush design adds precision to contouring and shading

¾     Provides a softer application to control color intensity 

NEW PURE COLOR FIVE COLOR EYESHADOW PALETTES

Pure Color Five Color EyeShadow Palettes are expertly designed to give you multiple options in your eye looks, offering you the ability to turn your daytime look into a playfully naughty look for night.  With the flirtatious makeup lover in mind, eight new palettes are introduced in richly striking color and texture combinations from barely there nudes to intensely bold blues and gorgeously envious greens.  Each palette holds five powerfully complementing shades that are designed to work together whether you use just two shades or all five. “These palettes are my babies.” says Tom Pecheux, “They create so many looks for women from daytime to a naughty nighttime date and give you the option to play with your look.” Relish in the creative options and start building your couture collection of shadows from this intensely comprehensive color collection.

NEW PURE COLOR EYESHADOW DUOS

Expand your charismatic collection of masterful beauty with the new Pure Color EyeShadow Duos.  Created for the makeup master who wants to build her Pure Color EyeShadow collection or for the novice who wants to create a simple, focused makeup look, these fashionable pairs can be used alone or combined with shades from the Pure Color EyeShadow collection for a unique and customized eye look that is all your own.  Add a touch of trend with one of the bolder pairs or update your everyday with a necessary staple using one shade as a contour and the other to accentuate and enhance your look. “Adding a duo will give you a new point-of-view and create options.” says Tom Pecheux, “It’s all about the joy of playing.”

Pure Color Five Color Palettes and Duos now join the spirited collection of Pure Color EyeShadow Singles.  Creating endless versatility, each palette, duo and single contain unique shades where none are repeated so your wardrobe of color is constantly evolving into a unique blend of hues and textures.

Availability: Pure Color Five Color EyeShadow Palettes are now available at Estée Lauder counters and stores. 

Retail Pricing:

Pure Color Five Color EyeShadow Palettes:                                                 3493 INR

Pure Color EyeShadow Duos:                         

                              
              2427 INR

Pure Color EyeShadow Singles:                      

                              
              1350 INR

NEW Pure Color Five Color EyeShadow Palette Shades:

Nude to Brown	Gold to Green	Mauve to Plum	Pink to Berry
Surreal Skies	Bronze Dunes	Film Noir	Enchanted Berries
		Velvet Orchids	Sea and Sky

NEW Pure Color EyeShadow Duo Shades:

Nude to Brown	Gold to Green	Mauve to Plum	Pink to Berry
Cobblestones	Khakis	Moons	Raisins
Vanilla Pods		Waves	Shells
Pralines

Pure Color EyeShadow Single Shades:

MATTE:

Nude to Brown	Mauve to Plum	Pink to Berry	Gold to Green
Chocolate Bliss	Provocative Plum

SATIN:

Nude to Brown	Mauve to Plum	Pink to Berry	Gold to Green
Sugar Biscuit	Iridescent Violet	Tranquil Moon	Nude Fresco
	Sugar Cube	Candy Crave

SHIMMER:

Nude to Brown	Mauve to Plum	Pink to Berry	Gold to Green
Hot Cinnamon	Peacock Blue		Enchanted Forest
	Amethyst Spark
	Tempting Mocha
	Silver Bell

METALLIC:

Nude to Brown	Mauve to Plum	Pink to Berry	Gold to Green
Sizzling Cooper	Black Crystals

Estée Lauder Store locator:
Mumbai

The palladium
2nd floor main atrium
Senapati Bapat Marg
Lower Parel
Mumbai
022 43473773

Bangalore

The collection
UB city mall
2nd floor
Vittal allya road
Bangalore- 560001
Tel 080 40982000

Delhi
Select City Walk Mall
Shop no g-12
A-3 district centre
Saket
New Delhi
Tel 011 46151752