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Sunday, June 19, 2011

FIAMA DI WILLS MILD DEW BATHING BAR

Fiama Di Wills is a range of premium personal care products from ITC. Fiama di wills Bathing bar is transparent gel bathing bar available in 2 variants of Clear Springs and Mild Dew. There is apparently a third variant  with bearberry extracts, I've not yet seen this one in any outlet.

I picked up Mild Dew bathing bar with extracts of Avocado & Peach.The bar is shaped likea Dew Drop and I found the shape very attractive.
The unique technique, a first of its kind,  transparent liquid gel has been solidified into a bathing bar by freezing it and has won 'Product of the Year' in Soap category in 2010.
The product is endorsed by Deepika Padukone & claims to be backed by years of research & an amalgamation of Nature + Science.

The bar has nice soothing fragrance which lingers on and it doesn't leave skin feeling tight or stretched as it does with usage of regular soap. Tough the company claims rich lather from the product, I felt it doesn't lather too well. But I'm not a huge fan of suds so it works well for me.Its priced at INR 28 for 110 grams and is available in most department store/ kirana stores.




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2 comments:

  1. AnonymousJuly 8, 2011 at 5:43 PM

    I bought this soap too and loving it. True!! like you said it doesn't lather much. It suits Delhi water and my oily skin. So happy to get something that suits both. Doesn't leave my face scratchy dry but feels soft and refreshed. I bought the green one.

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  2. indian beauty centralJuly 8, 2011 at 9:44 PM

    Mrs G-Yup this was a great budget buy, I've been a body wash cream /gel babe for a decade, one of the rare times I tried soaps and was glad it was kind to my skin :)

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